The brand
Functional food,
redefined.
Core idea
An organic functional nutrition cube for health-conscious people who sometimes lack the time to prepare something wholesome themselves.
Brand promise
Maximum functionality, uncompromising quality and modern lifestyle — in a practical cube form.
Vision
To establish an international lifestyle brand that redefines functional food and becomes part of a modern, health-conscious way of living.
Brand values
- Health
- Quality
- Honesty
- Innovation
- Sustainability
- Performance
- Convenience
Nature & Matcha are only the beginning
Additional flavours, limited editions, bundles and lifestyle collaborations — the colour world shows where the journey is heading.